Andrzej Pomarański – External Communication, Brand Communication
A Communications and PR expert, manager, press spokesman and business trainer with over 17 years’ experience in PR in various sectors and multinational corporations: General Motors Poland and Opel Polska, Polish Brand Manufacturers Association (including Procter and Gamble, Unilever, Henkel, Coca-Cola, Pepsico), Polska Telefonia Cyfrowa (Era, Heyah, T-Mobile). M.A. in Journalism and Political Science from Warsaw University. Vice-president of the Polish Public Relations Association (PSPR) – Masovian Chapter.
Experienced in effectively promoting existing and new brands, companies and products through a variety of media channels and techniques, I have implemented and managed large international projects in both external and internal communication. I specialise in media relations, information management, crisis management and communication, PR strategies creation and implementation, brand and corporate image, and CSR policies and activities.
In my capacity as spokesman I have successfully represented companies in controversial and delicate situations, like shareholder conflicts, management crises, client complaints, product and service boycotts, and other. I have organised and conducted numerous press conferences, media briefings and interviews, and am well-acquainted with all aspects, both positive and negative, of working with the media as an indispensable and essential part of any organisation’s business activity.
I also conduct training sessions on media relations and other PR aspects, and contribute articles on business communication topics.