Mirosław Żuławnik – Training Programmes
A certified business trainer, coach, business and negotiations advisor, press and TV journalist, manager and project leader for the Polish Chamber of Economy (KIG), university lecturer, member of the Polish Business Trainers Association and Press Club Polska. Graduated from the renowned Business Trainers Academy in Wroclaw. Deputy Dean of the Journalism and Social Communication Department, Business and Humanities College in Lodz (2008-2010); lecturer in media relations and business journalism at the Social Sciences College, Warsaw.
I have gained extensive experience in organising and implementing educational and training programmes for both corporations and central and local government bodies. I have worked with, e.g., IBM, Nokia, Henkel, Era, Lafarge, Citibank i Tikkurila Polska. As part of the UEPA Project (Administrative Procedures Simplification and Digitation) for the Ministry of Economy I was responsible for student recruitment, organisation and implementation of in-house e-learning programmes for some 12 500 central and local government employees.
In the course of my media career I progressed from reporter to programme director. My output is counted in thousands of press and TV reports. Also, I was in charge of introducing into the Polish public TV and the private Polsat TV networks several new business programmes and formats, i.a., Plus-minus, Profit, Noc internauty, Newscafe as well as the TVP Kultura and Patio TV theme channels.
My in-depth, insider’s knowledge of the inner workings of the media, combined with the understanding of business and effective communication, enables me to better address the clients’ needs and deficits thanks to which they can overcome all communication barriers more easily, and can master presentation and negotiation skills and techniques more effectively. These skills, although overlooked on occasion, play a decisive role in achieving business and sales success and in reaching the desired market position.
As a business trainer I specialise in:
Effective self-presentation techniques
Sales and negotiation techniques
Public appearances, with an emphasis on electronic media
Persuasive language use in business
Media relations, with a focus on crisis management
Product and service presentation as sales support
European funds promotion