Zbigniew Lazar – Founder, CEO
I have honed my international management skills and communication expertise for over twenty years in Poland, the UK, Australia and France working for some of the world’s largest corporations, like General Motors, Opel, Lafarge or T-Mobile, as well as for the Commonwealth and State Governments in Melbourne and for the Universities of Silesia and Wroclaw. My entire professional career is an example of modern forward thinking set to initiate change and to benefit from it in the most creative ways, and to deal with arising problems in a bold open-minded manner.
Introducing new companies, brands and products on the market, rebranding of the existing ones, trouble-free plant closures, crisis communication at a global level at times of on-going violent conflicts among international shareholders, preparing thousands of employees for inevitable changes, or managing brand reputation among millions of clients – these are but some of the situations I have dealt with successfully.
These competences are complemented by such additional skills as: conflict-free management and leadership of multinational teams, in-depth knowledge of principles according to which international companies are run, understanding of organisational processes and procedures, strategic and advisory consulting, tutoring, moderating international conferences, delivery of training sessions and seminars to a variety of companies, as well as educational institutions in Poland and abroad, fluency in a few languages and knowledge of several cultures and corporate management styles, specialist publications on PR and communication issues, and frequent invitations by various TV networks to comment in their prime-time programmes on issues relating to political marketing, communication, image, reputation, multiculturalism and business etiquette.